Black Friday VIP

Parent carrying a toddler on the hip in the Olive ROUU BABY carrier

Black Friday VIP list

Shop Black Friday six days before everyone else.

VIP doors open Friday, November 20 at 8 am MT. Join the list and we'll send your private code that morning.

  • A VIP-only price on every carrier. This will be the biggest discount our store has ever seen.
  • First pick of every colour while stock lasts. Olive is already running low.

By joining, you agree to get emails from ROUU BABY. Unsubscribe anytime.

You're on the list.

Watch your inbox on Friday, November 20 at 8 am MT. Your VIP code will be waiting.

Why parents carry ROUU BABY

The strap sits on your shoulder

Not on your neck, so the weight spreads across your body and you can carry them longer.

Built for 6 months to 45 lbs

Made for the toddler years, when they can walk and still ask to be carried.

Free travel bag · Free shipping across Canada · Lifetime warranty

When does the VIP sale start?

Friday, November 20 at 8 am MT. It runs until Wednesday, November 25 at 11:59 pm MT. The public sale starts Thursday, November 26.

How do I get the VIP price?

Join the list above. Your private code arrives by email on November 20. Codes are one per person.

Already on our email list?

Join here too. The VIP price only goes to people on this list.